Saturday, August 27, 2011

What do you want people to Google?

What do you want people to Google?

Local Consumers have more information available for them to make decisions with today than ever before. Online reviews give consumers a chance to hear what others have to say about places around the city before even looking at the store front.

Google generates 3 billion searches every day, and 20% of searches are for local business.

So the question becomes, “What do you want people to Google?”

Of course, we can implement some Search Engine Optimization tactics and make our website get found for some search terms, but what if we could get local consumers to Google our business name instead of a general term describing our products and services.

For example, what if instead of “Tile Restoration”, someone Googles, “Strassburger Tile Perfection” or instead of Restaurants Guelph, someone Google, “Artisanale Bistro”. The point here is that people are looking for something they are familiar with instead of looking within a competitive set. So now the questions becomes, “How do we become familiar with our target market?”

This answer obviously depends on the business. But the answer still remains the same; we need to get ourselves out there, in front of the people we want to come visit us. Newspapers, Magazines, Direct Mail, Radio, TV can all prove to be expensive and do not have the same effect as they did 10 years ago.

So, alternatives are necessary in order for us to communicate cost effectively within a local community.

Intrigue’s TV Network provides local and regional businesses with the most cost effective visibility in the tri-cities. For $300, the price of a small ad in a newspaper for one day, you can have a High Definition Video playing every 20 minutes for a an entire month in up to 15 high traffic, local consumer environments in your community.

Visit www.intrigueme.ca to find out more about where you can have your message played and who you can play it in front of.

Intrigue Media, Connect With Us!

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