Saturday, August 27, 2011

Getting New Customers - Balancing Advertising with Search Marketing

There is no question that times have changed and advertising is not what it used to be. That said, we now have an opportunity to do things differently. So, how do we do that?

In order for us to have a well balanced Marketing Plan, we need to combine Advertising with Search Marketing. Traditional Advertising such as Newspapers, Magazines, and Radio can help with this, but they are expensive and not as cost effective as they once were. The Intrigue Video Network is a great way to maintain a cost effective visual presence in your community.

Yellow Pages and other Directory Pages used to be the only way for someone to seek out a product or service locally. This is definitely the area with the most drastic change over the last 5 - 10 years. Google is the number one way people look for what they should purchase. 88% of Canadians reported starting their Christmas Shopping Online in 2010. Therefore, being found on Google is critical for acquiring new customers. It should also be noted that 98% of searchers do not go past the first page of search results.

Google Places and Google Adwords are great ways to create visibility on the first page of Google searches related to your business. One of the most powerful tools available to local businesses today is Google Analytics. This tool gives you the ability to track what online initiatives are bringing you qualified traffic and eventually sales. We now live in a world where we can bring accountability to our ad dollars!

There are thousands of videos on the three Google Tools we referenced above for you to watch and learn. If you would like an expert to help you with these initiatives, give us a call and we can discuss how that might happen.

Intrigue Media, Connect With Us!

5 comments:

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  2. The time has changed so the way people shop has also changed. Most of the people prefer shopping online because of their busy lifestyles. I too am running a business but not able to get the leads that I initially expected. Could you share your insights on using the facebook ads management and Twitter ads for this purpose?

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