Updating a Website

To Update or Not To Update, That is the Website Question

In this article:

1. Website Marketing
2. What is Google +1?
3. Launching a New Website

Website Marketing

With the increasing popularity of online searching, websites have become more important than ever. Unlike in the olden days, consumers are now able to get a first impression of your business without even touching your door step. With websites, there is little opportunity to demonstrate excellent customer service to sway your consumers into purchasing.

The harsh reality is if a consumer goes to your website and is turned off by what they see, they will not come to your store. It is important that your website be engaging and catches the consumer’s eye. The website should represent your business in an appealing manner to get them to want to come to your store for further inquiries and hopefully a purchase.

Now, back when websites first started we all got lucky and had some friend or family member do us a favour and build us a website. The problem is, that it is five years later and we still cannot change the content on our front page, or replace that outdated picture. As online searching continues to grow, it is essential that your business grow with it and that includes updating your website. Your website should be a current representation of your business – not what it was five years ago.

Now, once you have taken the leap and updated your website (or purchased a new one) you can begin to let people know about it and start advertising. The question is, “how”? No matter what you are pushing out, whether it is a website, product, or service, it is ideal to have a well rounded marketing strategy which includes both online and offline promotion.

What is Google +1?

You may already know about some of the many ways one can drive traffic to a website (Facebook, Twitter, AdWords) but it is important to keep your eyes open for new online tools. One of the newest services on the market is Google’s +1 button. I am sure many of us have heard about this new feature lately but are unfamiliar about what exactly it is. Google’s +1 button is similar to Facebook’s like button in the fact that it lets people recommend web content to their online community right when it is most needed – when they are on Google Search looking for something they need. According to Google, 90% of consumers online trust recommendations from people they know. By having +1 on your website, it can lead to more and better qualified traffic since people might see your website as a personalized recommendation from one of their contacts. People are more likely to click on a search result if it is personally relevant to them. To find out how to get +1 on your website click here.

Launching a New Website

Offline marketing, such as video advertising, is also a great way to promote your website and is often recommended as the first step in your campaign. Remembering a website URL is much easier than a phone number or address so use this to your advantage. Whether it is through a video, ad in the paper, ad on a bus etc. try and direct people to your new and improved website for a chance to build a stronger connection between your business and them.

A successful website re-launch should follow a process similar to the one below:
People should see ads about your website and business out in the community.
They will visit your site on their phone or go home and visit your website and build the initial impression.
They experience your website and find information & value about what they are looking for. You design the site so that it captures information about your visitors. Click Here to see how Online Marketing Works.
If they like what they see they will go and physically visit your business or connect with you.
From there, it is all up to you to convert that visit into a sale.
Intrigue Media is here to help our clients do just that, turn viitors into sales. We do this by bringing qualified potential customers to our client’s businesses. Visit our website and start building your impression of us! If you like what you see, give us a shout or send us an email so we can begin to see whether or not we can help you accomplish your marketing and sales goals.

All the best to You and Yours,
The Team @ Intrigue Media :)

Visit www.intrigueme.ca to find out more about where you can have your message played and who you can play it in front of.

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