When advertising in a paper or magazine remember a few things:

When advertising in a paper or magazine remember a few things:
1) The top right corner is the best place for your ad. People see the top right corner first as they turn the page, and gives you a chance to grab their attention.
2) The bottom right corner is the next best place. This corner is the anchor of the page and the final place the eye looks to before turning to the next page
3) Always avoid the gutter. The gutter is the inside of either page bordering the spine of the publication. Often your ad will be lost or bent, making it difficult to read.
Remember, people are lazy. When something is difficult to read, it does not get read.