Message, Medium, & Demand

The three variables to any advertisement are the Medium, the Message, and the Demand for your products or services. The ideal advertisement has a strong medium with a strong message on a market full of demand. Obviously, this is not easy. The goal is to do the best you can and evaluate your initiatives in order to better understand how to make your advertisements better in the future. Business is a long term practice. Overnight success does not happen (most of the time). Time, persistence, energy, strategy and demand will turn into success over the course of years. If an ad campaign fails, learn from it, try to understand why, and do not allow it to happen again.