Maximizing & Simplifying Your Message

Far to often we see video and advertisements that suffer from a condition known as "Information Overload". Many advertisers and businesses try to force large complex messages into fast and overbearing ads. If there is one thing we have learned at Intrigue Media, it's that simplicity and minimalism are great tools in making amazing advertisements. Most people believe that attaching every word, image, and animation they want into an advertisement gives the general public a great deal of information to take in. However, it's more common for such a busy advertisement to switch off the viewers interest. The goal in simplifying your message is to give the audience a bite sized amount of information that is both easy to remember and interesting to look at. No one wins from a complex advertisement that nobody will remember or care to watch.