Friday, May 14, 2010

4 Simple Ways to Measure Your Ads

1) Use a Different Phone Number

This can be a very cost effective and straight forward method to evaluate your ads. All it takes is a phone call to your phone supplier and they will set you up with a new number that uses a separate ring tone when someone calls you.

The investment is usually around $12/month for a separate number on the same line. This way you can tell that anyone that calls that number is coming from your ad.

2) Use a Landing Page with a Unique URL

This can also be a very cost effective method for tracking your ads. By creating a separate landing page url for your ad, you can determine what type of response your ad is getting with consumers.

The key here is to have some sort of Website Traffic Analytics set up. We always recommend Google Analytics. It is free and easy to use. If you don’t know how to get that started, give us a call and we can help you.

3) Use a Survey or Questionnaire

This can be laboursome but can also offer the most insight into the effectiveness of your campaign as well as provide you with a chance to gather more information about your customers.

4) Use a Compelling, Unique Offer

This can work, but is not always the most effective. One thing is for sure, if anyone comes in asking for the offer, you know you are getting response. The key here is to test different offers over time and try to hone in the ones that bring the best response.

Once you have identified the top two offers, invest in a larger ad spend and drive traffic to your business.

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