Tuesday, December 29, 2009

AIDA - A Great Formula for Successful Advertisements

Here is a simple formula to consider that might help when putting together and advertisement in any medium.

AIDA

A – Attention
I – Interest
D – Desire
A – Action

The first step to creating an ad is getting the reader’s attention. This is crucial to the success of an ad. If you can’t get their attention, then your ad will flop.

Once you have got their attention, you need to get them more interested in the product or service that is being offered. You want to start talking about benefits. People want to know what is in it for them.

You then want to build on their desire. You can do that by playing on emotions. The basic emotions are to be more loved, accepted, respected, or to have improved self-esteem. This is the stage where you can touch on the frustrations that people have with the particular product, service, or industry being advertised. You then want to build the vision of what life would look like if the frustrations were gone.

It is then time to get the reader to take action. This comes at the end of the ad. You need to tell them exactly what to do to fulfill that desire. It is very important that you make it easy. Give step-by-step instructions and do not assume the reader will know what to do.

Focus on this simple formula and your ad will have a great chance for success.

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